Marketers should not assume that it is a replacement for UA, but that it serves as a broader tool for website tracking, more accurate predictions, and user data. Google Analytics 4 was built as a technical IT tool designed for marketing. Using GA4’s more precise and condensed report, you can create the question and get the correct answer the first time. Universal Analytics does not go as in depth as it only scratches the surface with reporting and data collection.Ĭompared to Universal Analytics, Google Analytics 4 can create more customized reports that narrow down to your exact specifications. Google Analytics 4 is a tool designed for marketers and dives deeper into reporting.

Google Analytics 4 is simply an upgrade to the older Universal Analytics.

Brace yourselves as he dives deep into the fascinating realms of driving business revenue with Google Analytics 4 and how artificial intelligence has proven to be dependable predictions! Today, we are thrilled to have the privilege of speaking with none other than Glenn Schmelzle, the Founder and Chief Data Analyst at Marketing What's New. Our guest is a lifelong marketer and a passionate data geek, with an impressive record of hosting over 115 captivating podcast episodes on Funnel Reboot, spanning the last four years.

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